01.11 DROP

Meet the Guurls

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Meet the Fashion Guurl

She sketches, styles, and struts through life like it’s her runway. Fashion Guurl is the designer of her own world — sharp eye, bold taste, and always one look ahead.

Meet the Boss Guurl

She runs meetings, brands, and her own world — all before lunch. Boss Guurl is power dressing redefined: structured, fearless, and tailored to perfection.

Meet the Dance Guurl

All rhythm, no limits. She moves through life like it’s choreography — spinning from studio to spotlight in denim that drops as low as her beats.

Meet the Fatale Guurl

She walks in and silence follows. Sleek, sculpted, and unapologetically bold — she’s the dark muse everyone warns you about but can’t resist.

The Fatale Guurl-
After midnight

But after midnight, the transformation begins. The skirt gets shorter, the lace comes out — a sheer ruffled top paired with a mini black skirt. Same power, new game. She doesn’t follow the night — the night follows her.

Meet the Sophisticated Guurl

She’s the one everyone wants to be — effortless, confident, and just the right amount of mysterious. Mixing textures like it’s second nature — soft knit, sleek pleats, bold accessories. She doesn’t chase trends, she sets them.

Meet the Glam Guurl

She’s drama done right — sleek, confident, and utterly captivating. The one-shoulder black dress, the bold white bow, the perfect slit — every detail whispers main character energy. She’s all about making an entrance and leaving them wanting more...

Meet the Romantic Edge Guurl

She’s the perfect mix of soft and daring — delicate lace whispers romance, but the denim grounds her in street-smart confidence. Off-shoulder and fitted, she knows how to turn casual into main character energy. She’s a little flirty, effortlessly chic, and impossible to ignore.She’s the Guurl who can be sweet and bold all at once, effortlessly balancing romance with edge.

Meet the Academic Guurl

She’s got brains, books, and effortless style — a master of mixing intellect with edge. Academic Guurl turns study sessions into style moments, pairing a gray pleated mini skirt with a knit sweater layered over the Carefree Blue Shirt. It’s preppy, polished, and perfectly rebellious — proof that knowledge is power, but fashion is the statement.

Meet the Healer Guurl

She’s calm, centered, and radiates cozy sophistication — Healer Guurl is all about comfort with a touch of elegance. Her brown knit V-neck top pairs effortlessly with a long skirt in the same soft, comforting material, creating a seamless, put-together look that feels like a gentle hug. Perfect for flowing through her day, she proves that comfort can be effortlessly stylish.

Meet the Wild Guurl

She’s the free spirit with a bold heart — Wild Guurl rides on confidence and charm. Untamed but polished, she mixes denim dust with designer dreams. Her look? A long denim skirt paired with a crisp blue shirt and a soft brown suede jacket, topped with her statement cowboy hat — rugged textures meeting refined taste.

Meet the Stylist Guurl

The trend alchemist — she layers lace, textures, and chaos into pure harmony. Her cat’s her sidekick, her belt’s vintage, her energy’s editorial.

Meet the Iconic Guurl

She’s editorial, elevated, and timeless — soft textures meet structured tailoring. High-waist brown pants pair with a ruffled V-neck blouse, layered with a printed cardigan that’s luxe and tactile. Every detail exudes sophistication — elegant, curated, and effortlessly ready for wherever life takes her.

Meet the Digital Creator Guurl

The content queen — she lives between soft light and trending sounds. Always creating, always curating, always that Guurl.