About

Our story

IT GUURL was born from two Lebanese fashion designers, each living in her own universe, each with her own idea of what it means to be that girl.

Created in Lebanon, in a place where dreaming big can sometimes feel impossible, ITGUURL became our escape — a space for self-expression, creativity, femininity, and the freedom to become whoever you feel like being.

Because there was never just one IT GUURL.

She can be soft or loud.

Messy or mysterious.

Overdressed or effortless.

Romantic today, untouchable tomorrow.

But one thing she always is — unforgettable.

Inspired by Mediterranean summers, internet culture, girlhood, nostalgia, chaos, confidence, beauty, and freedom.

A universe created for every girl who wants to feel like the main character of her own story — without being told what that character should look like.

Each drop is carefully curated from our trusted partners in Turkey and China, selected for its fit, quality, and that certain something that makes a piece impossible to forget.

There are a million ways to be an IT GUURL.

Find yours.

Founding Guurls

Razane Saad

Myriam Ziade