Soft lace, sharp attitude.
The Lace Me Later dress is the definition of effortless seduction, blending silky satin with delicate eyelash lace for a look that feels both timeless and dangerously feminine.
Designed with a flattering slip silhouette and barely-there straps, this piece drapes beautifully against the body while the contrast lace detailing adds a touch of vintage romance. Perfect for late dinners, hotel nights, and every moment worth dressing unforgettable for.
Serving sunkissed muse energy in every step.
This halter midi is giving luxury island escape meets effortless ITGUURL. Featuring a bold red floral print on a creamy white base, a snatched silhouette, and that dreamy breezy fit that moves with you. She’s the kind of dress that turns a beach walk into a whole photoshoot.
A little lace, a little mischief, and a whole lot of main character energy.
The Salt Kiss Set features a draped halter top and matching mini skirt in a dreamy textured lace fabric made for sunset plans, seaside flings, and unforgettable summers.
A little country, a little heartbreak, and all main-character energy.
The Drowned In You dress is the ultimate denim dream — designed with a structured corset-inspired bodice, vintage wash detailing, and a flirty pleated mini skirt that moves with every step.
Hotter Than
August Dress
Turn every entrance into a heatwave.
The Hotter Than August dress is designed to captivate with its sultry silhouette, textured ruching, and effortlessly elevated feel. Featuring a halter neckline and soft pleated detailing that hugs in all the right places
The Blue Mirage Dress features a flowing silhouette, delicate straps, and an effortless ocean-inspired print in shades of blue and sun-washed green. Light, breezy, and made for chasing sunsets, boat days, and spontaneous summer adventures.
She’s giving rich coastal auntie on vacation in the Mediterranean.
The oversized button-up paired with the relaxed drawstring pants creates the ultimate effortless luxe look — like you just stepped off a yacht with zero stress and perfect skin.
Covered in dreamy ocean-inspired prints featuring seashells, starfish, octopus details, and soft beachy tones, this matching set was literally made for slow mornings, salty air, and golden hour cocktails. Comfy enough for lounging, cute enough for everyone to ask where it’s from.
Step into the season with this mint green ruffle knit top, featuring delicate pleats and charming flutter sleeves.
And a flowing satin skirt with lace details that moves with every step. In a dreamy sage green hue, it's made for golden hour dinners, coastal escapes, and moments you'll replay all winter long
For the ITGUURL who books the trip, misses the flight, and still gets the best sunset photo.
An oversized white tee featuring a hand-painted lemon graphic and playful pink typography, giving effortless European summer energy. Think golden-hour beach walks, linen pants, salty hair, spritzes at sunset, and not checking your texts until tomorrow.
The Mermaid Dust Pants are designed to catch every light and every stare, with a shimmering silver finish that looks like it's been dusted with sea magic. Featuring a comfortable high-rise waistband and a fluid wide-leg silhouette, they're the perfect mix of effortless and unforgettable.
An oversized white graphic tee featuring a dreamy pink gin spritz illustration topped with fresh strawberries and vintage-inspired typography. Equal parts playful and polished, it's made for seaside aperitivos, spontaneous weekend escapes, and golden-hour gossip with your favorite people. The soft pink palette and retro cocktail graphic bring a flirty, effortless charm that feels straight out of an Italian beach club.
The Mermaid Dust Pants are designed to catch every light and every stare, with a shimmering silver finish that looks like it's been dusted with sea magic. Featuring a comfortable high-rise waistband and a fluid wide-leg silhouette, they're the perfect mix of effortless and unforgettable.
For the girls who miss calls, chase sunsets, and always come home with a tan line.
The Sunburnt & Unbothered Top is crafted from dreamy textured lace with a plunging halter neckline, an open-back silhouette, and a waist-cinching wrap tie that does all the flirting for you.
Equal parts sweet and spicy, she's the top you'll reach for all summer long.
Ocean Muse Dress
Playful, feminine, and sun-kissed.
The Ocean Muse Dress features soft ruching, flirty cut-outs, and layered ruffles, finished with delicate starfish details.
For the guurl who was made to be seen.
She’s soft… but she’s not innocent.
The Ruffle Me Up Top is crafted in sheer black lace with cascading ruffles that frame the neckline and flow through the silhouette.
Sea Flower Dress
The Sea Flower Dress is your soft escape light, airy, and kissed by the ocean breeze. Designed in a sheer textured fabric with delicate floral movement, it flows effortlessly over the body while cinching gently at the waist for that undone, feminine silhouette.
Moonlit Shore Dress
Sleek, effortless, and quietly bold.
The Moonlit Shore Dress skims the body in a smooth, fluid silhouette with delicate straps and a soft sheen. Minimal, but never unnoticed.
For the Guurl who owns the moment without saying a word.
Mermaid Off Duty
Soft, sculpted, and ocean-coded.
The Mermaid Off Duty Set features a textured fitted top and matching skirt that hug the body just right. Effortless, feminine, and made for sunlit days.
Nightfall Siren Dress
Soft, sultry, and made for after sunset.
The Nightfall Siren Dress features delicate lace, a sculpted fit, and a flirty hem that moves with you. Effortless, but impossible to ignore..
Sheer Blossom Top
Light, delicate, and effortlessly feminine.
The Sheer Blossom Top features soft lace, subtle ruffles, and a tie-front detail that moves with you. Easy, airy, and made for sunlit moments.
For the guurl who keeps it soft, but never simple.
Black Sand Fantasy Top
Fluid, sultry, and effortlessly bold.
The Black Sand Fantasy Top drapes in a soft satin finish with delicate lace edges made to catch the light and move with you.
For the guurl who turns every moment into a fantasy.
Kissed Garden Dress
Light, Effortless, and softly romantic.
The Salt Kissed Garden Dress features a flowing pleated silhouette with delicate floral details and an airy feel made for endless summer days.
For the guurl who leaves a little beauty everywhere she goes.
Meet the Wild Guurl
She’s the free spirit with a bold heart — Wild Guurl rides on confidence and charm. Untamed but polished, she mixes denim dust with designer dreams. Her look? A long denim skirt paired with a crisp blue shirt and a soft brown suede jacket, topped with her statement cowboy hat — rugged textures meeting refined taste.
Meet the Stylist Guurl
The trend alchemist — she layers lace, textures, and chaos into pure harmony. Her cat’s her sidekick, her belt’s vintage, her energy’s editorial.
Meet the Iconic Guurl
She’s editorial, elevated, and timeless — soft textures meet structured tailoring. High-waist brown pants pair with a ruffled V-neck blouse, layered with a printed cardigan that’s luxe and tactile. Every detail exudes sophistication — elegant, curated, and effortlessly ready for wherever life takes her.
Meet the Digital Creator Guurl
The content queen — she lives between soft light and trending sounds. Always creating, always curating, always that Guurl.
